The Future of
Digital Media Monetisation
Dynamic Floor Pricing. Contextual Targeting. AI Campaign Launch. Three solutions built to maximise publisher revenue in a cookieless world.
Three AI Solutions. One Platform.
Everything publishers need to grow revenue, target smarter, and launch faster.
AI Dynamic Floor Pricing
Real-time bid floor optimisation by audience, device, geo, and demand. No more fixed floors leaving revenue on the table.
AI Contextual Targeting
Match ads to page content — not user data. AI reads topic, sentiment, and intent to place the right ad at the right moment, cookie-free.
AI Campaign Initiation & Launch
Describe your goal. AI builds the full campaign — copy, segments, send schedule, and branding — ready to launch in seconds.
From Goal to Live Campaign. In Seconds.
Tell the AI your goal. It builds the full strategy, content, segments, and send schedule — branded and ready to deploy.
Prompt-to-Campaign in Seconds
Describe your goal in plain language — AI builds copy, subject lines, segments, channel selection, and a send schedule. Zero manual setup.
AI Brand Kit — Auto-Apply Your Identity
Point AI at your website URL — it extracts logos, colours, and tone of voice and applies them to every campaign element automatically.
Predictive Send-Time Optimisation
AI pinpoints each contact's personal best send time — maximising open rates without any manual A/B testing.
AI-Suggested Audience Segments
ML surfaces high-value segments you didn't know existed — identifying who to target, when, and with what message.
One-Click Multi-Channel Launch
Review, adjust, then launch across email, SMS, and automation flows simultaneously — no channel-by-channel setup required.
Campaign Reporting Co-Pilot
Post-launch AI monitors performance and surfaces plain-language insights — flagging what's working and what to do next.
AI Campaign Launch By the Numbers
Real results from businesses using AI-powered campaign automation.
Five Steps from Idea to Live Campaign
Describe your goal — the AI handles everything else. No templates. No channel-by-channel setup.
Define Your Goal
Tell the AI your goal — re-engagement, product launch, seasonal offer. Plain language, no technical setup.
AI Builds the Strategy
The AI generates the full campaign: email sequence, subject lines, body copy, channel mix, audience segments, and timing — in seconds.
Brand Kit Auto-Applied
Your colours, fonts, logo, and tone of voice applied automatically across every campaign element.
Review & Refine
Edit any element — swap images, tweak copy, adjust segments — with full creative control before anything goes live.
Launch & Optimise
One click deploys across all channels with predictive per-contact send timing.
The Right Ad. The Right Moment. No Cookies.
No cookies. No personal data. Just AI that reads page content and places the most relevant ad for that exact moment.
Deep Content Intelligence
NLP and computer vision scan text, images, and video across 11,000+ categories — far beyond standard IAB taxonomy.
Sentiment & Emotion Analysis
AI detects emotional tone and purchase intent — distinguishing casual browsers from buyers ready to act.
Pre-Bid Brand Safety
Every page scored for brand safety before any impression is served — unlocking premium CPMs on verified-safe inventory.
Fully Cookie-Free
Analyses content, not users. Fully GDPR and CCPA compliant — no consent walls, no cookies required.
Contextual Targeting By the Numbers
Industry-verified results from leading contextual platforms.
From Page Content to Perfect Ad Match
Four steps. Milliseconds. No cookies required.
Content Ingestion
AI scans text, images, video, and metadata at page load — before any bid is placed.
Semantic Analysis
Content classified across 11,000+ categories — topic, tone, sentiment, and purchase intent detected simultaneously.
Brand Safety Scoring
Real-time safety score applied pre-bid — protecting advertisers and commanding premium CPMs.
Precision Ad Delivery
The highest-value contextual ad is served — matched to the reader's mindset in that exact moment.
Built for a Cookieless Future
Contextual targeting doesn't just survive the cookieless transition — it thrives in it.
Zero Personal Data
Analyses page content, not user identity. No PII, no fingerprinting. GDPR and CCPA compliant by design.
No Consent Dependency
No consent banners needed. Works regardless of whether a user accepts, rejects, or ignores your cookie wall.
MRC-Accredited Methodology
Aligned with MRC content-level accreditation standards for brand safety and suitability — trusted by the world's largest advertisers.
Smarter Pricing.
More Revenue.
AI adjusts the minimum bid price for each impression in real time — driven by demand, audience, and behaviour. No fixed floors. No missed revenue.
Demand-Driven Floors
Floors rise during peak demand, capturing maximum value when advertisers compete hardest.
AI at Every Impression
ML evaluates audience, device, URL, and geo on every bid request — in milliseconds.
Reduces Revenue Fluctuation
A smarter alternative to hard floors — smoothing the revenue peaks and troughs that rigid pricing creates.
How AI Dynamic Floors Work
From impression to optimised floor — in milliseconds. Three layers of intelligence protecting and growing your revenue.
Signal Collection
Captures audience quality, device, browser, geo, URL context, and time-of-day signals on every incoming bid request.
AI Price Calculation
ML models trained on billions of impressions compute the optimal floor for each unique signal combination — accounting for seasonality and competition.
Revenue Optimisation
Floor applied across Google AdX, Prebid, and APS in real time. The system learns from every auction, maximising CPMs without inflating unsold inventory.
Everything You Need to Maximise Revenue
Precision tools for publishers who demand performance from their ad monetisation strategy.
Audience Segmentation
Personalise floors by audience segment — commanding higher bids from advertisers targeting your most valuable readers.
Geo-Targeted Floors
Premium markets get premium floors. Lower-value geos priced to maximise fill. Automatically, at scale.
Device & Browser Intelligence
Floors adapt by device type — always extracting maximum CPM from desktop, mobile, and tablet automatically.
Seasonality Adjustments
ML anticipates high-demand periods — Q4, sporting events, holidays — raising floors proactively before revenue spikes arrive.
Multi-SSP Compatibility
Works with Google AdX, Prebid.js, and Amazon Publisher Services via a single unified tag. No complex integrations.
Revenue Analytics Dashboard
Real-time reporting on floor performance, CPM trends, uplift attribution, and fill rate health — full visibility in one place.
URL-Level Pricing
AI identifies which pages attract premium bids and adjusts floors at the URL level automatically.
One-Tag Deployment
Deploy everything through a single publisher tag — full monetisation control with zero friction.
Continuous Learning
Every auction outcome feeds back into the model — improving pricing accuracy and keeping floors aligned with live market conditions.
Publisher-First. AI-Native.
Publisher-first expertise meets AI-native ad tech — complete control without the complexity.
No Hard Floor Risk
Eliminate the revenue volatility that comes from static or rule-based pricing strategies.
Works with Your Existing Stack
Compatible with Google AdX, Prebid, and APS. No ripping and replacing — deploy alongside what you have.
Transparent, Explainable AI
Cotan's analytics background means you see exactly why each floor was set — not a black box.
Expert Implementation Support
A dedicated team of data scientists and ad tech specialists ensures your setup is optimised from day one.
Proven Revenue Uplift
Beta publishers saw 10–20% average revenue increase from the first month of deployment.
Revenue Uplift
LiveBuilt for Every Publisher
From global media brands to growing publishers — measurable revenue lift at every scale.
News & Editorial Publishers
Floors surge automatically during breaking news spikes — capturing peak advertiser demand when your audience is most valuable.
Gaming & Entertainment
High-engagement audiences command premium CPMs — dynamic floors ensure you extract full value from every session.
E-Commerce & Retail Media
AI seasonality adjustments keep floors ready for Black Friday, Christmas, and every major sale period.
Global Multi-Market Publishers
AI handles geo-specific pricing automatically — from premium Tier 1 markets to emerging regions, at any scale.
Dynamic vs. Fixed Floor Pricing
Why publishers are moving from rigid pricing rules to AI-driven floors that respond to the market in real time.
| Capability | Cotan AI Dynamic Floors | Fixed / Rule-Based Floors |
|---|---|---|
| Real-time price adjustment | ✓ Per impression, in milliseconds | ✗ Manual updates only |
| Audience-level personalisation | ✓ Segment-specific pricing | ✗ One price fits all |
| Seasonality intelligence | ✓ ML trend forecasting | ✗ Requires manual intervention |
| Geo & device targeting | ✓ Granular, automatic | ⚠️ Limited, manual rules |
| Revenue uplift vs baseline | 10–20% avg | 0% (baseline) |
| Fill rate risk | ✓ Intelligently balanced | ✗ High risk with hard floors |
| Continuous self-improvement | ✓ Learns from every auction | ✗ Static until manually changed |
Common Questions
Everything publishers typically ask before getting started with AI Dynamic Floor Pricing.
How long does implementation take?
Most publishers are live within 24–48 hours via a single JavaScript tag — no header bidding changes or ad server modifications required.
Will dynamic floors hurt my fill rate?
No. AI floors are calibrated to balance revenue and fill rate — avoiding the inventory risk that hard floors create.
Which demand partners are supported?
Native integration with Google AdX, Prebid.js, and Amazon Publisher Services. Access 100+ SSPs through the Fusion Wrapper.
How does the AI learn my inventory?
Models start learning from day one — analysing auction data, audience signals, and demand patterns. Significant improvement typically within 2–4 weeks.
Is this a replacement for Google Optimised Pricing?
Works as an alternative or complement — giving publishers more granular, transparent control than Google's rules allow.
What kind of reporting is available?
Real-time dashboards covering floor performance by segment, geo, device, and URL — with clear AI uplift attribution vs. your previous baseline.